About me

I became a writer because I love to learn. Every project has its own product, audience, and voice. I enjoy wrapping my head around those complexities and crafting content that makes them simple and clear. It’s rewarding to educate myself so I can make a unique idea compelling for a unique audience.

I spent years developing these skills in New York City as a script writer in national TV news. Deadlines were tight, accuracy was crucial, and concision was king. I learned to quickly identify the highest priority information and write copy that clearly communicated those ideas the way our audience needed to hear them.

Still, I didn’t want to spend my entire career in the frustrating culture of TV news. So I moved to the Pacific Northwest and began applying my writing skills in the world of marketing. I specialize in content marketing for business-to-business technology companies — creating blog posts, email campaigns, web pages, case studies, and sales collateral that translate complex features into concrete benefits.

Besides being a content marketer and recovering TV news producer, I’m also a graduate student, dad, gamer, foodie, reluctant cat-owner, happy dog-owner, fantasy fiction reader, tennis player, and aspiring podcaster.

My approach to ai

I’ve written a lot of content about the power of Artificial Intelligence, and I’ve used it extensively to quickly conduct research and generate first drafts. So with tools like Claude and ChatGPT improving dramatically in the past year, I’ve decided to embrace AI as an incredibly useful tool that helps me do my work faster and more effectively. I’ve begun to think of myself as a hybrid writer and prompt engineer.

As powerful as these tools are, many audiences are quick to identify and criticize content that was clearly written by AI. With more than 10 years of experience writing engaging content without AI, I’m uniquely positioned to think carefully about how to give these tools both the inputs and the quality control they need to create authentic content that retains a human touch. Instead of using it as a crutch, I think of it as a collaborator and always carefully review and edit its output before submitting it as a final draft.